We say that our products are ‘genuinely’ FSC® certified(FSC-C092805) because some of our competitors use the FSC logo in ways that can be misleading. In order to sell FSC-certified products, manufacturers and distributors not only have to buy wood from certified forests, they also need to pass a “chain of custody” (CoC) audit verifying that they have procedures and systems in place to make, trade, promote and label products according to FSC rules.
Unfortunately, most people don’t understand the difference between FSC certified companies and FSC–certified products. CoC certification is sort of like a driver’s license. A license gives you the right to drive a car, but it doesn’t mean you have to. In the same way, CoC certification gives companies the right to sell FSC-certified products, but it doesn’t mean they have to. A company may be CoC certified and feature the FSC logo in their marketing, but that doesn’t necessarily mean that what they are selling you is FSC–certified.
In order to be sure that you are buying FSC–certified wood flooring, you need to check that the invoice clearly lists the FSC–certified status of the individual product in its line-item description.