RIGID/COMPOSITE FLOORING

While LVT flooring (Luxury Vinyl Tile) flooring is extremely popular and versatile, as technology improves and advancements are made within the vinyl flooring segment, a new technology has emerged that improves upon key benefits like waterproof, scratchproof and dent proof (did somebody say great for kids and pets?!)

This new category is the fastest growing segment in flooring, and is sometimes referred to as “rigid”, “SPC” or “WPC”. Regardless of names, it continues to evolve as new technology elevates the quality of the appearance and resiliency of the flooring within this category.

The key benefits that have been improved are:

• Waterproof: Allows it to be used in areas unsuitable for hardwood floors or carpets

• Resistant to dents and scratches: A popular attribute for areas expected to endure rugged use. Take a look at the “dent test” video below

• Minimal Expansion: Requiring less environmental consistency then natural flooring (for example, its great if you live in an area with a great deal of humidity or in a dry area – the floor won’t expand or shrink like other materials)

• Looks like wood or stone: The style options continue to grow as the technology allows the floor to replicated wood or stone